•Read the Interactive Session and then answer the following questions:
Page 104-105 (You can access an electronic copy of the text book using MyAthens on-line Library)
- Analyse Starbucks using the competitive forces and value chain models.
- What is Starbucks’ business strategy? Assess the role played by technology in this business strategy.
- How much has technology helped Starbucks compete? Explain your answer.