How do enterprise systems help businesses achieve operational excellence?
- Define an enterprise system and explain how enterprise software works.
- Describe how enterprise systems provide value for a business.
How do supply chain management systems coordinate planning, production, and logistics with suppliers?
- Define a supply chain and identify each of its components.
- Explain how supply chain management systems help reduce the bullwhip effect and how they provide value for a business.
- Define and compare supply chain planning systems and supply chain execution systems.
- Describe the challenges of global supply chains and how Internet technology can help companies manage them better.
- Distinguish between a push-based and pull-based model of supply chain management and explain how contemporary supply chain management systems facilitate a pull-based model.
How do customer relationship management systems help firms achieve customer intimacy?
- Define customer relationship management and explain why customer relationships are so important today.
- Describe how partner relationship management (PRM) and employee relationship management (ERM) are related to customer relationship management (CRM).
- Describe the tools and capabilities of customer relationship management software for sales, marketing, and customer service.
- Distinguish between operational and analytical CRM.
What are the challenges posed by enterprise applications?
- List and describe the challenges posed by enterprise applications.
- Explain how these challenges can be addressed.
How are enterprise applications taking advantage of new technologies?
- How are enterprise applications taking advantage of SOA, Web services, open source software, and wireless technology?
- Define social CRM and explain how customer relationship managements systems are using social networking.